I’m not sure if this is legit or an April Fool’s joke since I didn’t hear anything about it happening, but Gamespot has an article that claims, “EA tattoos Hoosiers with passion for games.” It would be odd if it did turn out to be fake that they picked IU out of a hat. On the other hand it might be more odd if it were true.
Thanks to Konrad Budziszewski for the heads up!